Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J discusses the role of a Brand Manager in a corporate environment.
Views: 6029 Simon Business School University of Rochester
CAREERS IN MARKETING MANAGEMENT.Go through the career opportunities of MARKETING MANAGEMENT, Govt jobs and Employment News channel from Freshersworld.com – The No.1 job portal for freshers in India. Visit http://www.freshersworld.com?src=Youtube for detailed Career information,Education details of MARKETING MANAGEMENT. Master of Business Administration in marketing management is a Course that a student can join after completing a bachelor's degree in business, accounting, finance, or marketing. It is a two year course program. This master's degree involves the study of marketing sector of a corporation or business. The prospectus consists of the theory in marketing management and practical consequences. Researching over a market segment and then putting forward campaigns of marketing. The graduates will be further provided with more insights over the topics like product development, sales promotion, internet technology, social networking and furthermore, up and coming media platforms which businesses and corporations utilize for effective product marketing and services. The syllabus covers topics like marketing services, managing customer and business relationships, innovative media technologies, brand and product management, development and design. The MBA degree in managing market would develop a student interested in promotions, advertising, sales of products and management, thus the scope is high of this degree as marketing has evolved over the years and businesses are engrossing in heavy marketing strategies. Distant education is also conducted for this course. One can pursue higher studies with joining Doctor of business administration, PhD in management and Fellow Program in Management FPM. Kolkata, Pune, Madras, Sikkim Manipal, Delhi and Mumbai Universities among others provide with MBA courses. The universities abroad that provide for the same are University of Chicago, Harvard Business school, Stanford Graduate school of business, University of Oxford, Cambridge Lancaster University Management School, University of Toronto, Melbourne Business school, School of management-Queensland University of technology. The job opportunity in private and government sectors is very high. The evolution of marketing strategies has brought about digital and direct marketing into consideration involving innovative technologies. One can join a company to hold positions such as: • Market Research Analyst • Marketing Manager • Brand Manager • Corporate Sales Manager • Media planner • Head of Digital marketing International companies also hire MBAs. To work abroad one has to have an experience of atleast 2 to 3 years, then only can he hold a higher post abroad. The top companies that recruit MBA marketing management candidates are as follows: • Sony • SEA • RAK bank • Ranbaxy Fine Chemicals India • KPMG • Spencer's Retail ltd. • Landmark • Solutions India • Tech Mahindra • Gulf • IDBI federal life insurance • Fair Deal Maruti Suzuki • Samsung Electrics • Intigrow Government sectors include • NPCIL • National cooperative development corporation • Central electronics ltd. • NIT Delhi • Airport Authority of India • NBCC • Food corporation of India • FCI The person holding MBA in marketing management degree earns about 40k to 65k, depending upon the post he holds. However the freshers salary may vary not ranging in the similar digits, around 18k to 20k. One's experience and specialization is taken into consideration. For more jobs & career information and daily job alerts, subscribe to our channel and support us. You can also install our Mobile app for govt jobs for getting regular notifications on your mobile. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube - - ***Disclaimer: This is just a career guidance video for fresher candidates. The name, logo and properties mentioned in the video are proprietary property of the respective companies. The career and job information mentioned are an indicative generalised information. In no way Freshersworld.com, indulges into direct or indirect recruitment process of the respective companies.
Views: 72972 Freshersworld.com Jobs & Careers
NIBM Global offers free MBA videos and webinars to students. Visit www.nibmglobal.com for details.
Views: 5900 Kingster Education
What do MBA applicants need to know about MBA careers in brand management? Darren invites Michael Schwartz, NYU Stern MBA ’16, to share his experience working as a marketing and brand manager at companies like Philips, Unilever and Heineken. Michael has worked in marketing and brand management for 10 years – don’t miss his hard-earned insights into the industry! This is Part 5 of our MBA Career Series. Looking for more career-related podcasts? Click here - http://touchmba.com/category/application-strategy/career-goals-careers/ Questions: Michael’s background (2:30 ) What do brand managers do? (8:54) Common entry points for MBAs into brand management and industry trends (12:04) Why Michael pursued an MBA despite wanting to stay in brand management (14:36) Misconceptions about brand management (24:06) Traits of successful brand managers (25:16) Best part of job? Worst part of job? (29:15) Michael’s recommended resources (34:00) Michael’s thoughts on the value of a part-time MBA (38:10) About Our Guest: After graduating from Baruch College with a degree in Marketing Management, Michael Schwartz has worked in Marketing and Brand Management roles for Philips, Unilever and Heineken. Michael graduated from NYU Stern’s Part-time MBA program in 2016. Currently he is a Brand Director for Amstel at Heineken in New York City. Need school selection help? Get a free expert profile review at http://touchmba.com.
Views: 525 Touch MBA
Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
Views: 19143 Glion Institute Of Higher Education
Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J describes a day-in-the-life of a Brand Manager
Views: 1188 Simon Business School University of Rochester
Alexander Staartjes graduated with an MBA in International Luxury Brand Management in 2013. Hear more about his MBA journey and how his career developed after ESSEC Business School. http://www.essec.fr |
Views: 640 ESSEC Business School
The goal of the MBA in International Luxury Brand Management is to help participants become permanent learners, able to develop a global vision of the business, leadership and managerial abilities in order to successfully manage a luxury brand. Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is a center of academic excellence underpinned by its faculty’s research. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community. The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website : http://www.essec.edu/en/ Instagram : http://www.instagram.com/essec_bschool Twitter : https://twitter.com/essec Facebook : https://www.facebook.com/essec LinkedIn : https://www.linkedin.com/school/essec-business-school/ Google+ : https://plus.google.com/u/0/101828483855692460629
Views: 20382 ESSEC Business School
MBA, sales course, when sales forces are managed well, companies drive more revenue. in this course, we explain what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. we also reveal how to motivate individual salespeople and teams with compensation and quotas. last, we provide an overview of creating and managing sales territories, including sales forecasting and evaluation of territories' performance. this video tutorial includes: acquiring talent, motivating your salespeople, forecasting sales performance, setting quotas, and evaluating and compensating salespeople.
Sienna Liang graduated with an MBA in International Luxury Brand Management in 2013. Hear more about her MBA journey and how his career developed after ESSEC Business School http://www.essec.fr |
Views: 1876 ESSEC Business School
Stephanie Tacconelli, a 2010 graduate from the commerce program at Queen's University, originally became interested in working as Assistant Brand Manager during an internship with a consumer packaged goods (CPG) company the summer after her third year. Then, during the fall campus recruitment period at the start of Stephanie's fourth year, she applied to Procter & Gamble and went through the recruitment process. Today, she works as an Assistant Brand Manager in Toronto! Learn more about Procter & Gamble jobs on TalentEgg: http://talentegg.ca/employer/procter---gamble-inc-/ Sales & Marketing Career Guide Everything you need to know about hatching a career in Sales and Marketing http://talentegg.ca/career-spotlights/sales-and-marketing/ TalentEgg.ca is Canada's leading job site and career resource for students and new graduates http://www.TalentEgg.ca
Views: 20204 TalentEgg
Salim Holder, MBA Class of 2007, Senior Brand Manager, Combe Inc.describes qualifications and skills that make a good Brand Manager
MIB Trieste School of Management interviews the Alumna Serena Planera, Full Time MBA in International Business 26th edition. Serena was one of the youngest candidates in her classroom, nevertheless she was able to get a great job through the MIB Career Service stage opportunity, at Eli Lilly. We asked her 2 questions: - You where one of the youngest participants in your MBA edition: how did you manage it? - You got your current job at Eli Lilly through the MIB Career Service: which suggestions would you give to candidates who face an interview? The MBA in International Business by MIB Trieste is a 1 year Master of Business Administration. Now in its XXIX year, the MBA by MIB Trieste School of Management (Italy) is a 12 month, full-time, English-taught program, offering a life-changing experience to young and dynamic international professionals, ready for a career boost. Our AMBA accredited MBA offers a fully flexible curriculum in an outstanding international environment. A perfect location to build an international career: almost 10 nationalities every year, faculty members from 10 countries, exchange opportunities worldwide. A personal scale MBA to value the potential of each participant and meet all the expectations. In our MBA the attention to each single student is paramount. Participants can join a global classroom and experience the renowned Italian quality of life, in the charming and cosmopolitan city of Trieste. Our Master of Business Administration is also available part-time and can be completed in 24 months. All details and application: www.mib.edu/mba MIB Trieste School of Management has been an international center of higher managerial education for 30 years, it has been founded on the initiative of high profile companies and the academic world. MIB is a non-profit organization with 28 members. The School strives to satisfy the demand for managerial competences of young graduates, entrepreneurs and senior managers. The portfolio of activities includes MBAs, Specialized Master, Executive Education and Corporate Programs. The Programs are fully accredited both at national and international level: AMBA, ASFOR, EPAS. The MBAs and full time Master courses are taught entirely in English and attract students from around the world. More than 50 companies, including a consistent number of globalized firms, actively collaborate with the School, contributing to class activities, developing research projects, hosting company visits and workshops, offering scholarships, internships and placement. MIB Faculty offers a good balance of academics, professional trainers, top managers, entrepreneurs and consultants. The learning model includes, together with traditional lessons, company cases, guided discussions, business games, simulations, business experiences, field projects, group work, workshops and seminars.
Views: 93 MIB Trieste School of Management
Views: 2283 ESSEC Business School
Position/ Work Title : Marketing Manager Company : The Star Position level : Upper Management (Senior Leader) Industry : Media/Communication A marketing manager of the biggest English newspaper in Malaysia has a busy working life, as can be expected. Projects that range from events promotion to advertising research are a part of everyday tasks, along with liaison, meetings and attending events. Watch and see her in action in her typical day. It is the Day in the life of a Marketing Manager at the STAR newspaper
Views: 128365 Leaderonomics Media
(00:51) What is product marketing? (2:40) What does a product marketer do all day? (7:07) What roles does a product marketer mostly interact with? (8:55) Pros and Cons of product marketing? (12:54) How did she plan her career? (16:16) The importance of having a good manager and how to find one? (17:42) How to get into product marketing? (19:42) Should you have a portfolio of work? How to do it right? (21:20) Book recommendations for product marketing Links: Victoria's LinkedIn: https://www.linkedin.com/in/victoriayoung/
Views: 11967 CareerLab
Salim Holder, MBA Class of 2007, Senior Brand Manager, Combe Inc. describes what excites him about being a Brand Manager
Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar's Hybrid Management Program has an in-depth discussion on Branding. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Views: 29805 Welingkar Hybrid Management Programs
Poets&Quants' John A. Byrne & HBSGuru's Sandy Kreisberg assess the chances of a brand manager who wants to go to a prestige MBA program.
Views: 90 Poets & Quants
http://www.essec.fr | What careers are open to graduates of ESSEC's MBA in International Luxury Brand Management? Learn about the career path of alumnus Kelly Lambrou (VP Global Communications, Burberry). Taken from the Q&A session following a master class with Denis Morisset, former CEO of Armani France and Executive in Residence at ESSEC, in January 2013.
Views: 2012 ESSEC Business School
MBA, marketing course, whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this video tutorial will help you lay the foundation for a successful marketing endeavor. we explain marketing's role business; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion. you'll also learn to address tactical challenges and present the plan to get buy-in throughout a business, from the c-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. finally, you'll learn how to launch the campaign and measure its performance. this video tutorial includes: marketing basics, assembling the team, creating the marketing plan, analyzing your products, customers, and market, segmenting customers, creating a value proposition, developing a strategy, setting goals, setting prices, using social media, presenting your plan to leadership, budgeting your plan, and measuring success.
Gain the management, entrepreneurial, marketing and professional skills to gain a successful career in the luxury brand industry. gold.ac.uk/pg/ma-luxury-brand-management twitter.com/GoldsmithsUoL facebook.com/GoldsmithsUoL
Views: 2342 Goldsmiths, University of London
Hear from MBA Luxury Brand Management student, Franziska, as she talks about her course and her time studying at GCU London.
Views: 241 GCU London
Welcome to another CanIndian Channel Feature. This is a part of video compilation for preparation for MBA course. The key elements explained in this video can also be used for university level course. I compile this information through various channels such as books (Kothler), seminars, articles (EBSCO host). As my channel trailer suggests none of the information (except the real world example) is mine - I compile the most useful information and articulate this in a fun educative manner. Please feel free to comment, share, like. If there are something that you want to add please drop me a line and I will ensure its looked upon. Thank you for visiting this channel. The List of videos that will be compiled will be for the following core subjects: MBA 101: Introduction to Marketing MBA 101: Leadership MBA 101: Strategic Human Resource Management MBA 101: Operations Management MBA 101: Corporate Governance MBA 101: Financial Management MBA 101: Stratergic Management MBA 101: Entrepreneurship MBA 101: Project Management MBA 101: Franchising -----------------------------------------------------------------------------------------------------------MBA History: 1930: First management and leadership education program for executives and mid-career experienced managers (the Sloan Fellows Program at the Massachusetts Institute of Technology). 1943: First Executive MBA (EMBA) program for working professionals at the University of Chicago Booth School of Business. Chicago was also the first business school to establish permanent campuses on three continents in Chicago (USA), Barcelona (Europe) and Singapore (Asia). Most business schools today offer a global component to their executive MBA. Since the program was established, the school has moved its campuses and is now based in Chicago, London and Hong Kong. 1946: First MBA focused on global management at Thunderbird School of Global Management. 1950: First MBA outside of the United States, in Canada (Richard Ivey School of Business at The University of Western Ontario), followed by the University of Pretoria in South Africa in 1951. 1955: First MBA offered at an Asian school at the Institute of Business Administration Karachi at the University of Karachi in Pakistan, in collaboration with the Wharton School of the University of Pennsylvania. 1957: First MBA offered at a European school (INSEAD). 1963: First MBA offered in Korea by Korea University Business School (KUBS). 1986: First MBA program requiring every student to have a laptop computer in the classroom at the Roy E. Crummer Graduate School of Business at Rollins College (Florida). Beginning with the 1992–1993 academic year, Columbia Business School required all incoming students to purchase a laptop computer with standard software, becoming the first business school to do so. 1994: First online executive MBA program at Athabasca University (Canada). The MBA degree has been adopted by universities worldwide in both developed and developing countries
Views: 40230 Can-Indian Channel
Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J answers "what classes will prepare you well for your career trajectory?"
Debleena is leads marketing of our Sensodyne toothpaste and toothbrushes in India. She explains that the science and values-led nature of the company in developing products which make a positive contribution to the health and wellbeing of society is important to her, as is the global nature of the company for career development. Find out more about our Consumer Healthcare business: http://www.gsk.com/en-gb/about-us/what-we-do/consumer-healthcare/ For more information about our research into consumer healthcare products, visit our website: http://www.gsk.com/en-gb/research/how-we-discover-new-products/consumer-healthcare-research/ Meet some of our other employees by visiting our website: http://www.gsk.com/en-gb/careers/meet-our-people/ Visit our website to search and apply for current career opportunities: http://www.gsk.com/en-gb/careers/search-jobs-and-apply/ Want more GSK updates and videos? Subscribe to our channel: https://www.youtube.com/user/GSKvision GSK - Do more, feel better, live longer. Find out more on http://www.gsk.com Follow @GSK on Twitter: http://twitter.com/GSK Like GSK on Facebook: http://www.facebook.com/GSK Follow GSK on LinkedIn: http://www.linkedin.com/company/glaxosmithkline Subscribe to GSK on YouTube: http://www.youtube.com/subscription_center?add_user=gskvision See more photos on GSK Flickr: http://www.flickr.com/photos/glaxosmithkline Follow GSK on Google+: https://plus.google.com/b/111672269233272367045/111672269233272367045/about
Views: 9532 GSK
CAREERS IN MBA RETAIL MANAGEMENT.Go through the career opportunities of MBA RETAIL MANAGEMENT, Govt jobs and Employment News channel from Freshersworld.com – The No.1 job portal for freshers in India. Visit http://www.freshersworld.com?src=Youtube for detailed Career information,Job Opportunities,Higher Education details of MBA RETAIL MANAGEMENT. Out of all the industries in the world, retail management is one of them that is changing rapidly and gaining popularity over time. The retail industry today has contributed towards economic growth of several countries today. Retailing happens to be a very important part of the business industry as it involves selling products, creating services for customers so that people can utilize it on a regular basis. The retail business flourished in India during the 80s and within a few years, it became one of the most successful and appealing retail markets all over the globe. ‘ To become successful in this field you should be a good communicator, cheerful, possess a generous nature and some kindness, know how to monitor budges and maximize profit, have a good college degree with an MBA and know how to handle sales like a professional. There are several jobs that fall under the category of retail management. You could work as a customer sales associate. This is what you will begin as when you enter the job market, especially in the retail industry. You have to learn to be a good sales person if you want to last in this field. You should also have great knowledge about the products, the shops and the customers. Second comes the department or the category manager. In this post, the person is entitled to handle the store and manage accounts. Third comes the store manager who is entitled with several important responsibilities such as handling reports, speaking to the district manager about the ongoings of the store, being in charge of the employees etc. Finally, there are retail buyers and merchandisers. These guys are responsible for selecting goods, buying them for the retail season. It is their responsibility to understand the needs and requirements of the customer, to handle the current stock and of course to scrutinize the regular incoming supply. Next comes the retail buyers. They should not only understand the needs of their customer but also be aware of whatever is going on in the market. All of them should possess both enthusiasm and energy to conduct this. Visual merchandisers are those who give this brand a face but also happen to hold important positions in the industry. They also need to handle the tasks equivalent of a store planner, product developer and technical designer. In order to get into the field of retail management, it is very important to get an MBA done. This will definitely help you find success in the industry. Some of the top universities you should definitely apply to include • Birla Institute of Management Technology, Noida • Indian Institute of Social Welfare and Business Management • Amity Business School, Noida • Jaipuria Institute of Management, Lucknow • Institute of Public Enterprise. For more jobs & career information and daily job alerts, subscribe to our channel and support us. You can also install our Mobile app for govt jobs for getting regular notifications on your mobile. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube - - ***Disclaimer: This is just a career guidance video for fresher candidates. The name, logo and properties mentioned in the video are proprietary property of the respective companies. The career and job information mentioned are an indicative generalised information. In no way Freshersworld.com, indulges into direct or indirect recruitment process of the respective companies.
Views: 17099 Freshersworld.com Jobs & Careers
Prof. Sonja Prokopec, Luxury Brand Management Major Coordinator of the Global MBA, tells you more about why you should pursue the Luxury Brand Management major. Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is a center of academic excellence underpinned by its faculty’s research. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community. The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website : http://www.essec.edu/en/ Instagram : http://www.instagram.com/essec_bschool Twitter : https://twitter.com/essec Facebook : https://www.facebook.com/essec LinkedIn : https://www.linkedin.com/school/essec-business-school/ Google+ : https://plus.google.com/u/0/101828483855692460629
Views: 2871 ESSEC Business School
We've re-filmed this video with better audio quality and visuals: https://youtu.be/hzwkBO9VOO8 Thank you for watching this show. If you're interested on B2B Marketing and Sales topics, please subscribe to our new channel: http://www.youtube.com/channel/UCRGyofKJ7sXkx5vHGNVVASg What skills does a marketing manager need? Not the skills of a solo marketer, or an individual contributor, but the skills your marketing manager needs. Build a plan to recruit, skill and measure your marketing team - http://register.funnelplan.com/ ------------------ So here's the problem: we use the term 'Marketing Manager' really loosely. Often we mean "marketer," individual, single marketer, working on their own with a bunch of salespeople or a bunch of engineers, sort of doesn't matter, and we call them "Marketing Manager," because it makes them feel good about their job. But for this blog, I wanted to give you what the skills of a Marketing Manager are, that is, a person who manages a team of marketers. All of those skills are great for the individual contributor. Let me show you the skills that I think a Marketing Manager needs. You can read the full version of the blog here: https://align.me/b2b-marketing-blog/5-key-skills-marketing-manager/ We're super passionate about B2B marketing. align.me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It's a little more about how to think about things, and a little less about didactic how to do things. We'll table some researched opinions about marketing skills, and argue why those are NOT the key skills of a marketing manager. Then we'll give our take on the five key skills of a marketing manager actually are. If you would like to learn more about what align.me does, you can visit our website here: https://align.me/
Views: 134384 align.me
We talked with Kirsten to discover why she decided to apply to Smartly and to hear more about the skills and confidence she gained from her MBA degree. Learn more at https://smart.ly/the-executive-mba Smartly Institute is based out of Washington, D.C.
Views: 981 Smartly
#WowWednesday shout out to IIHMR University's eminent alumni. This Wednesday we are featuring 2011 batch alumnus Ankit Patel – Brand Manager, Aster Pharmacy, UAE. #IIHMRUniversity #Jaipur #SchoolOfPharmaceuticalManagement #EminentAlumni #KnowYourSeniors
Views: 128 IIHMR University
Salim Holder, MBA Class of 2007, Senior Brand Manager, Combe Inc. gives his career advice for someone interested in Brand Management
The Darden School has as a core part of its mission to foster a diverse community that broadens understanding and elevates performance. We believe diversity is not captured purely in numbers or visual manifestations. Diversity is a combination of backgrounds, ideas and perspectives all shaped by our own unique experiences. It is most elegantly captured in the individual stories that make up the deep, textured fabric of a community. We invite you to hear our stories through this video series.
Views: 621 DardenMBA
MBA EXAM PAPER MBA III ¦ PRODUCT & BRAND MANAGEMENT
Views: 214 puneet more
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT 1. What is Marketing? Marketing as a term is widely used in the management of a business and in our day-to-day life. The history of marketing dates back to the beginning of civilisation. It started with the barter system and when the volume of business grew up; traders came into existence. With the industrial revolution happening in the late 18th and early 19th century, the business expanded manifold. Again with the subsequent progress in transportation and communication system, the business grew across the borders of a country. In the Indian context, the Kautilya’s famous book ‘Arthashastra’ talked about the relationship between the sellers and buyers. It also dealt with the earnings of the traders. Marketing as a topic first appeared in the first half of the 20th century, with reference to distribution. The process of distribution and the determination of price through the demand and supply paved the way for studies in marketing. That’s why economics is known as the mother of marketing. In the early stage, marketing was also known for selling and advertising only. But subsequently with the development of marketing as a management study, it got the right place it deserved through the various principles and theories. Marketing is all about identifying and meeting human and social needs and that too in a profitable way. Ultimately, the objective of any business activity is to make profits. In a simpler way, Philip Kotler has defined Marketing in terms of CCDVTP, which means creating, communicating and delivering value to the target market at a profit. The most definitive definition for Marketing comes from American Marketing Assocuiation (AMA). AMA defines Marketing as: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 471402 Marketing by Vijay
My name's Wendy Instrell and I'm a brand manager at the Direct Line Group. My particular role is to look after the Churchill and brand positionings to make sure, however the company communicates and talks about our brands its stays true to what the overall brand promise is and the positioning we've set for those brands. In the five years that I've worked at Direct Line Group I've had exposure to different things, from strategic brand planning to event planning to exposure to the commercial side of the business. People from all round the business come and we discuss all the issues, it gives you a real, wide sense of how this business operates rather than just working on your own, in your own silos. We have different brand positions, those stand for different things, and as a brand team we want to get those positionings totally bought into all the way through the business and through the customer journey. You might have sales staff answering the phone for Churchill one moment, Direct Line the next, and it's really challenging to be able to show that differentiation when they've got to switch between the brands. When I've pushed for something to be done in a different way, actually quite recently, working with the teams developing scripts for our different IVRs, those quite annoying machines, when people phone up and they go through and its "press one for this, press two for this". What I really wanted was to be able to differentiate the tone of voice for Direct Line and Churchill within that to show that actually, the brands are different and they behave in a different way. So that's something that we've been able to make some changes, and push through. When I'm out with my friends, or I'm meeting people for the first time and they ask "where do I work, what do I do?" and I say I work on Churchill, everybody knows Churchill, everybody knows the Churchill dog so it's great that you can have the kind of rapport straight away, they're recalling the advertising, they're recalling, you know, the dog and the "Oh yes, Oh no" so its nice to have that common link straightaway and it does make me feel proud of working for brands that are as high profile as that. "Let's take the lead." It just makes me really encouraged to be part of a company that's so ambitious and wants to be leaders in the field. The culture really does feel likes its changing, its becoming more lively, more vibrant, people are more empowered to do things, we've got a great set of values that actually everybody in the company helped create, so it definitely feels like we're on a journey to a more exciting place.
Views: 7875 JoinInsurance
http://www.brainchecker.in MBA Marketing Management Career by BrainChecker Stay tuned for regular updates from BrainChecker Channel. We provide excellent education related tips and excellent career guidance. Contact: https://goo.gl/forms/cmB1rRC4v5qF2rf73 Fill the form above and we would get in touch with you. Hey there and welcome to the Brain Checker's YouTube channel, India’s largest Career Counseling Company!! The career we would be discussing today is :MBA in Marketing MANAGEMENT Our entire video would be divided into 5 sections: - Introduction. - Nature of work. - Eligibility and Professional Courses available. - Best Colleges - Career prospectsand Salary I would like to point out that the data given in this video is not exhaustive in nature and has been made for educational purposes only. Students are requested to perform their own due research before choosing a career. You can check the description for additional details and assistance from Brain Checker. So Letsbegin.. Introduction MBA in Marketing Management is a postgraduate Sales and Marketing Management course. Marketing is the process of promoting interest in customers regarding particular goods or services. It is executed through strategies that underlie sales techniques, business communication, and business development. Understanding the needs and wants of the customers is the major part of marketing management. Every company's growth mostly depends on the performance of the marketing department. Now let’s go to, Nature of Work Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.Marketing management is not just limited to advertising. Advertising is a part of it. These are some main areas covered under marketing management – • Market analysis • Product management • Creating marketing strategies • Market research • Consumer behavior • Promotion • Branding • Collecting customer feedback Now let’s go to, Eligibility and Professional Courses • 10+2 Science with in either Arts/Science or Commerce is mandatory with at least 60% marks. • Student has to be a graduate in any stream for example BA,B.Com, B.Sc or BBA to be considered for a Masters Program with at least 60% marks. • Most Top Colleges require the applicant to clear the CAT Exam conducted by the IIMs and widely accepted by all leading Management Institutions in India • State CET , MAT, CAT, GMAT, JMET or XAT are also accepted by some colleges as alternatives to CAT Scores. We at Brain Checker help students in choosing their career. To know if this career suits your talents or skill sets, you can consult a Brain Checker Career Specialist. Check link in the description for more details. Now we are going to look atfew good colleges offering this qualification: • CHRIST UNIVERSITY Bangalore • DEPARTMENT OF MANAGEMENT STUDIES IIT DELHI Delhi • SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT Pune • BHARATHIDASAN INSTITUTE OF MANAGEMENT Tamil Nadu • AMRITA SCHOOL OF BUSINESS Tamil Nadu • FLAME UNIVERSITY Pune And Many More……. Moving on to the next part of the video........ Career Prospects MBA in Marketing Includes Human Civilization, since time immemorial, has practiced some form of Trade and Commerce. Present society is more economy driven than ever. In such scenarios, all companies require a skillful marketer hence increasing the demand for MBA graduates with a specialization in Marketing. With the rapid growth of FMCG (Fast Moving Consumer Goods) sector in India, there is all the more demand for Management Graduates with a specialization in Marketing. An MBA Graduate with Specialization in Marketing can be assigned any of the following roles in an organization, • Marketing Manager • Professor of Marketing • Marketing Executive • Market Research Analyst • Brand Manager • Advertising Manager • New Product Manager • Public Relations Director • Marketing Communication Officer And Many More…. The starting remuneration in this field depends upon the industry. A fresher will gets 30,000 to 40,000 per month. Salary varies in the public and private sector. With experience the salary will grow multifold. The starting salary will also increase or decrease depending on the college where the student pursues his higher qualifications. With that we come to the end of our video, Thank you for watching, if you loved this Brain Checker Video please like, share and subscribe to us. Bye!!
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In this video i will tell you all important topics of brand management
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A well celebrated graduation ceremony for our 'IFA Paris MBA Luxury Brand Management' students at the French Ambassador’s Residence in Bangkok. ------------------------------------------------------------------------------------------------------ IFA Paris MBA Luxury Brand Management (in collaboration with Luxellence Center) offers students to study in 3 exciting cities: PARIS | SHANGHAI | BANGKOK. *Good to know: IFA - International Fashion Academy, a renowned fashion school for design and business located in the heart of Paris.
Views: 188 "Luxellence Center"
Ann-Marie Tan graduated with an MBA in International Luxury Brand Management in 2010. Hear more about his MBA journey and how his career developed after ESSEC Business School. http://www.essec.fr |
Views: 635 ESSEC Business School
Louis Mistretta, MBA Class of 2015, Associate Brand Manager, J&J provides his thoughts on working with a mentor.
Prof. Sonja Prokopec, Luxury Brand Management Major Coordinator of the Global MBA, explains why the program will give participants an edge in the luxury sector. Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is a center of academic excellence underpinned by its faculty’s research. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community. The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website : http://www.essec.edu/en/ Instagram : http://www.instagram.com/essec_bschool Twitter : https://twitter.com/essec Facebook : https://www.facebook.com/essec LinkedIn : https://www.linkedin.com/school/essec-business-school/ Google+ : https://plus.google.com/u/0/101828483855692460629
Views: 542 ESSEC Business School